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New trends in China

Interview with Steven Lee (www.stevenhouse.com) famous toy designer from Hong Kong.

19/09/06

When did you start this design work?

I've started working as a designer in 1994, but i started designing toys in 2001

How do you choose the models to create? Where do you get your ideas?
Usually, animals are the main inspiration to my work. For instance, the idea for 
creating Qee came from a teddy bear; Snorty has been inspired by a little pig.
The ideas come from the everyday objects that are around us like illustration
books, toys books etc.

What is your main market?

America, Europe.

What kind of material do you use?

Vinyl
How much does it cost a limited series?
Every limited edition series has 150, 500 pieces. 
The prices is related with the number.

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